Product Extensions That Make Sense

Remember Lo Jack -- the mysterious service that allows the police to track your car if it is stolen?  Was it some beacon or something? I am not sure, but I remember how cool it was and how it was "the" anti-theft product to have for your car.  

Well I was in the Apple Store the other day and saw what is possibly the smartest product extensions I have seen in a while.  Lo Jack for your laptop!  So if someone steals it, you can track down your computer.  Just like the car version, I don't know how it works, but Lo Jack is such a credible name in theft recovery, this just makes perfect sense.  

Imagine how much you would have to spend in advertising to convince people that you have a product that helps you recover your laptop just like Lo Jack can help you find your car.  Better to just call it Lo Jack for you computer.

When you can use your credibility for a providing a service in one industry and can extend that brand into another industry, that is a home run.