Who can you trust any more? Banks? The government? Baseball players?
Alex Rodriguez cheated. He's not alone, but he is one of the best players in baseball. He told Peter Gammons:
"I felt an enormous amount of pressure," said an emotional Rodriguez of the impetus to perform after inking a 10-year, $252 million deal with the Texas Rangers in the winter of 2000. "I was young. I was stupid."
A-Rod is scrambling now to figure out what to say, act, and respond. Seems to me he had six years to prepare an answer. Some unsolicited advice: it should start with, "Here's why I didn't disclose this six years ago."
His brand is done. Shot. He violated the rule that has become more important than any other these days: be authentic, be real, don't lie.
The same rule holds for corporations, universities, governments. Its not that hard to figure out.
If you want trust, be worthy of our trust.
If you want loyalty, be loyal to the values of your customers.
If you want a relationship, don't lie, obfuscate, or be too cute by half.
We will find out anyway. There is no hiding information any more. Better to hear it from you first and quickly if you had a lapse in judgment. Actions must match words. Now more than ever, we are all from Missouri.
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