Coming up with a good name for a business is not easy. Coming up with a mediocre name is fairly easy based on how many there are. But bad business names are less common. I came across this retail furniture business in LA this week.
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CostPlus World Market? I mean, really? That is the name of your business? As in we charge you cost plus a margin? Does that really get your customers excited? I guess it describes what you do though.
I am sure there are plenty more "great" examples of bad names. Share 'em if you got 'em.
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