Wednesday, December 9, 2009

Why Do Illegal Drugs Have Such Better Names Than Legal Drugs?

Have you ever noticed this? There are all sorts of creative names for marijuana, methamphetamines, cocaine, etc.

What about high blood pressure medicine or cancer drugs? Here's a list of the top 200 prescription drugs. A sample from the list:
  • Avodart
  • Byetta
  • Cardura
  • Cozzar
  • Tricor
And the list goes on and on with non-existent word names that, with rare exception, tell you nothing about what the drug actually does. No wonder drug makers need to spend million and millions on advertising. If they didn't, why would you ever remember the name Vytorin?

There are a couple of drug names that are better than the others.

Flowmax for one. It just sounds like a drug that helps you pee.

And Plan B. Well, if you didn't want that pregnancy......you are looking for a plan.

So here's my idea for the pharmaceutical industry. Get a bunch of college guys who use drugs from time to time and create a bunch of real world creative teams to name your prescription drugs. The results can't be any worse. And you can probably pay them in pizza and beer.

Mary Jane, reefer, speed, weed, crack......these are much better names and names inspired by the use and experience of the actual drugs. I am certain that my team would have come up with a better name for Viagra. Liftoramus or Erectilomax perhaps. They couldn't do worse. Let's give it a shot.

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