KFC's marketing is hopelessly lost. Its not hard to see how they got here. They are, and have been, the market leader in fast food chicken for years. They got there with Finger Licking Good fried chicken. At some point, consumer demand for greasy, heavy food began to change. So KFC had to adjust its menu away from Finger Licking Good chicken.
This is where their marketing nightmare began. With a changing menu they the tried what seemed like a new slogan every month. Let's hope that Unthink is the last of these changing slogans. What the hell is Unthink? Seriously? Its like Think Outside the Bun, only not effective and stupid.
But perhaps marketing isn't the problem. Perhaps the product is the problem. After all, Taco Bells campaign has worked because young men want to it its food. Who is dying to eat new KFC products? Well, perhaps, like me, you can't actually think of a new product they serve. That might make it a little difficult to crave it wouldn't it?
Ad Age reports that the company is launching a new campaign. "So Good" doesn't sound any more promising, but maybe they will stick with it long enough to come up with product people actually want to eat.
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