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Its so crazy it just may work. It will bring PR to both of them. But the question is, what are their objectives. Vick wants to be seen as remorseful that he contributed to the harm of animals. And PETA want to raise awareness about animal rights. Ok.
But this feels too baldly opportunistic for both of them to be truly successful. I could be wrong. Though we should never underestimate peoples ability to dismiss those who are disingenuous are clearly motivated by purely personal reasons.
I guess we'll see.
Michael Vick in Talks to Become PETA Spokesman - Advertising Age - News
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