Monday, August 4, 2008

Bad Advertising of the Week

This week's winner: John McCain

I mean c'mon.  

I know Willy Horton worked well for George Bush Sr.  But have you seen John McCain's new attack ad?  It is a montage of Obama pictures, most from a large rally.  In the background we hear the crowd chanting "Obama. Obama."  The voice over talks about how Obama is the biggest celebrity in the world.  And at that point they show a picture of Britney Spears and then one of Paris Hilton, while fading back to Obama.  The actual message of the ad blames Obama for high gas prices which alone is kind of silly. 

The ad is fairly genius and pathetic.  I mean, if you got nothing else, take the worst of society and try and pin it on your opponent.  It's not racial.  They couldn't do that...yet.  Could this really work?  

I have to say.  I am bit fascinated, in a car crash kind of way.  It will be interesting to see if this ad moves the polls.  It seems too heavy handed to me, but then, I am not a swing voter.  

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