Motel Six has been running a heavy schedule of radio spots in the DC market in recent weeks. They are still using their "spokesperson" Tom Bodet. And he still uses their signature tag, "We'll leave the light on for you." They understand who they are as a brand and who their customers are. The copy writing is excellent in the latest advertising. One of the latest spots this line -- "and at Motel Six we have free Wi-fi. Which stands for wireless..fi-something." Pitch perfect.
Monday, June 21, 2010
Wednesday, June 2, 2010
Auto Makers Need To Fear Apple and Facebook
via adage.com
Really interesting article in Ad Age this week about the decline in younger drivers. http://adage.com/digital/article?article_id=144155
It is clear that the Internet is direct competition for the automobile. It used to be the way to be free and see your friends was to get your license and drive. Not any more. Just log on to Facebook. No need to leave your room.
Tuesday, June 1, 2010
Battered KFC Gives Itself Another Spin - Advertising Age - News
via adage.com
KFC's marketing is hopelessly lost. Its not hard to see how they got here. They are, and have been, the market leader in fast food chicken for years. They got there with Finger Licking Good fried chicken. At some point, consumer demand for greasy, heavy food began to change. So KFC had to adjust its menu away from Finger Licking Good chicken.
This is where their marketing nightmare began. With a changing menu they the tried what seemed like a new slogan every month. Let's hope that Unthink is the last of these changing slogans. What the hell is Unthink? Seriously? Its like Think Outside the Bun, only not effective and stupid.
But perhaps marketing isn't the problem. Perhaps the product is the problem. After all, Taco Bells campaign has worked because young men want to it its food. Who is dying to eat new KFC products? Well, perhaps, like me, you can't actually think of a new product they serve. That might make it a little difficult to crave it wouldn't it?
Ad Age reports that the company is launching a new campaign. "So Good" doesn't sound any more promising, but maybe they will stick with it long enough to come up with product people actually want to eat.
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