It is a good reminder to me that I am not the target. As a marketer, we can often confuse things and forget that we are not the intended target of the product we are selling. If we are it is irrelevant.
What does our target think? What do they want/need? Let them tell you vs. deciding for them based on what you think.
It is hard sometimes to separate your personal opinion about a prodcut from our professional assessment of what the market thinks, but that is why we are employed.
I don't get the Snuggie, but luckily someone knew the market would want it. Who knew?
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