Friday, December 11, 2009

College Students: Facebook Only Game in Town

Not surprisingly, Facebook is the social network of choice for college students in a study by Anderson Analytics.
http://www.marketingcharts.com/wp/wp-content/uploads/2009/12/anderson-analytics-cool-lame-social-networks-facebook-male-female-college-students-december-20091.jpg
College Students: Facebook Only Game in Town

It makes sense that one network would be seen more positively and used overwhelmingly by specific market segments. After all, a social network is like an online party. Why would choose to go the lame, barely attended party? You wouldn't if you were typical. So someone has to win, and that is Facebook.

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