Motel Six has been running a heavy schedule of radio spots in the DC market in recent weeks. They are still using their "spokesperson" Tom Bodet. And he still uses their signature tag, "We'll leave the light on for you." They understand who they are as a brand and who their customers are. The copy writing is excellent in the latest advertising. One of the latest spots this line -- "and at Motel Six we have free Wi-fi. Which stands for wireless..fi-something." Pitch perfect.
Monday, June 21, 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment