Foursquare for the Real World? ShopAlerts Debuts Geo-Fenced Mobile Promotions
Excellent story today on ReadWriteWeb about mobile coupons and promotions. Obviously, this is where the market is going even if consumers aren't there yet. It will take some real consumer benefit to jump start adoption. Retailers need to figure out how much is worth to them to have customers opted-in to a mobile promotion service and then offer them the best possible offer out of the gate. That may help speed adoption.
As a marketer, it gives you the chance we have all talk about....putting your best offer in front of the consumer at the moment of consideration.
Is Four square too complicated or are text based coupons not sexy enough? My guess is that customers will self select and they will be meaningfully different customers....
I am surprised it has taken the providers this long to get to this point, but here we are.
Wednesday, August 18, 2010
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