The challenge with third party segmentations is that they are expensive and never seem to be "exactly" right for your needs. And how do leap from household address to web behavior? Google Analytics, which is quickly becoming the de facto web tracking tool, has released an "on the fly" segmentation tool.
Google Analytics Blog: More Enterprise-Class Features Added To Google Analytics
You are only as good as what you can track. It looks like a promising tool that will allow marketers and others to unlock the data that they are capturing.
A good quick explanation is available on Online Sales blog
Tuesday, December 2, 2008
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