Beer advertising is one of the most crowded, at least for the male 18-45 demo. Tons of money is spent on brand advertising. And sometimes you have to wonder, do those funny bud light commercials sell beer?
So we hosted a party this weekend. And as I stood at the beer cooler trying to decide what beer to buy for the party, I bought a couple imports. But I also wanted a lighter, domestic beer. What did I choose? Miller High Life. Why? Because their recent ad campaign was effective. https://www.millerhighlife.com/Default.aspx
It is the beer for every day guys. No pretense. Just beer. And it is a bit of a throw back. Its cool.
The beer isn't great. But I felt good buying it. Nice job Miller.
Thursday, June 26, 2008
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