Check out Seth Godin's post today on fear in marketing. http://www.typepad.com/t/trackback/2123/29996900
Scaring people into buying your product is not a long term, brand building strategy. It is a short term sales strategy that will eat your brand reputation.
Here's a question. Does this hold true in politics?
Tuesday, June 10, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment