Genuine Corporate Philanthropy -- RIP

The trend has been growing for a number of years and the financial crisis may have finally put a nail in the coffin of truly selfless corporate philanthropy.

In fact, I believe corporate philanthropy doesn't exist anymore. At least not in a traditional way where giving is done with no expectation of return. Where giving is about doing the right because it is the right thing to do.

Today, corporate philanthropy has to forward the mission, the bottom line or the reputation DIRECTLY. Don't take my word for it. The Economist held and interesting conference this week where this was discussed.