Thursday, November 20, 2008

What the Car Makers Can Teach Us About PR

Understand your audience: Don't spend $1,000 an hour to fly to DC to ask for taxpayers money


Tell a plausible story: If your products are horrible, don't blame consumers for not buying them.


Be truthful: You forgot you were selling a product. You were too busy running an organization. That is and was your problem, not the economy




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